State Farm Super Bowl
Most Super Bowl commercials feature celebrities. Famous athletes, movie stars, or well-known khaki-wearing spokespeople. So for State Farm’s first big Super Bowl spot, we did something different. We put the spotlight on the stand-ins. The unknown heroes who make sure the stars have time to do important things, like sit around and complain about their stand-ins.
TV
Behind the scenes
Social & OLV
Results & Recognition
One Show
#1 trending brand on X/Twitter
USA TODAY “Super Bowl Ad Meter” No. 8. (Only first-time advertiser to break top 10)
BUZZFEED “Best spot of the Super Bowl.”
FORBES “Five Best Ads in Super Bowl LV.”
BUSINESS INSIDER “The most unforgettable commercials from this year’s Super Bowl.”
180mm social media impressions
Social followers increased by 150%
Quote starts increased by 12%