Nutro Ultra Barkuterie Board
It’s a charcuterie board. It’s for dogs. It’s “The Barkuterie Board.” We launched Nutro Ultra dog food with a do-it-yourself treat inspired by the brand’s premium ingredients, including high-quality proteins, superfoods, and vegetables. The result was an Instagram-worthy moment pet owners could create for their dogs.
PR/Earned Media
Each board is designed to instruct users how to create their own version in a way that mimics the product packaging. They also come with an instructional menu explaining how to build a board your pup will love.
Partnering with influencers and celebs including dog lover/charcuterie expert Haylie Duff, we announced the Ultra Barkuterie Board Giveaway: a chance to win a board, an “eat-and-greet” with Haylie and her dogs, and a six-month supply of Nutro Ultra dog food.
The media (and our canine customers) ate it up.
