Huggies Training for 2032

For Huggies swim diapers, we brought the greatest Olympic swimmer of all time out of retirement… to train babies. All in the name of safety, exercise, introduction to water, and making sure there were no unexpected brown floaties in the pool. Parents worldwide engaged with this social campaign, and trained their own babies with the help of Michael Phelp’s instructional tips, ensuring the 2032 Olympics will be the most competitive of all time.

Case Study

Teasers

Results & Recognition

Cannes
One Show
London International
Communications Arts
People Magazine
Daily Mail
USA Today
Mashable
Adage
Huffington Post

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