Glade Museum of Feelings

The Museum of Feelings brought emotion and scent to life through an engaging and immersive experience, inspired by Glade fragrance. Visitors were taken on a sensory journey through the Museum, where scent acted as a muse, inspiring them to explore their emotions.

To support the Museum, we collaborated with Twitter to generate the world’s first ever ‘MoodLens’, a generated selfie that changed to reflect feelings.