CU Anschutz Super Bowl
We partnered with The University of Colorado Anschutz Medical Campus to position the premier academic medical center as a national leader in health innovation. Our “Where Dreams Live” campaign launched with a regional Super Bowl commercial reaching millions in Colorado, then expanded through a collaboration with the Colorado Symphony encouraging audiences to “Never Dream Alone.”
Super Bowl TV
TV/OLV
Social
Results & Recognition
59 million campaign impressions.
176,00 additional website visits during the launch window.
93 million total impressions across Colorado and key markets.
7 million complete video views.