Allstate Mayhem

Trouble has always existed, and always will. But for the last 90 years, Allstate has continually evolved how they protect people from it.

To reflect this, we brought back the classic Mayhem anti-hero, with an approach leaning more into contemporary culture.

Tempting take out. Frappucinos. Tik Tok challenges. Smart home devices. The latest exercise craze. Today’s kind of trouble.